Custom Pins

Custom Soft Enamel Pins: High-Impact Texture at Wholesale Prices

Maximize your promotional budget with our most popular pin style. Soft enamel delivers bright, recessed colors against raised metal outlines. Perfect for bulk trading pins, charity merchandise, and high-volume event giveaways. Made in our USA facility with free design help and Pantone color matching.

Price
$9.24 to $37.39 each
Minimum order
1
Made in
the USA
Custom soft enamel Man of the Year lapel pin with beer stein and banner

Soft Enamel Lapel Pin · 1 of 9

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What Makes Soft Enamel the Most Popular Custom Pin Style?

Soft enamel pins strike the ideal balance between visual appeal, tactile quality, and wholesale affordability. The raised metal outlines create a dimensional surface you can feel with your fingertip, giving each pin a handcrafted, collectible quality that flat-printed items simply cannot replicate.

This combination of perceived premium quality and lower production cost has made soft enamel the default choice for the vast majority of custom pin orders worldwide. From Fortune 500 corporate programs to independent artist merchandise lines, soft enamel delivers consistent results across every application.

How Custom Soft Enamel Pins Are Made: Die Striking, Filling, and Finishing

  1. Die Striking. A custom steel die stamps your design into a solid metal base, creating the raised outlines and recessed wells that define your artwork.
  2. Enamel Filling. Each recessed area is filled with Pantone-matched enamel color. The enamel sits below the raised metal lines, creating the characteristic textured surface.
  3. Baking. The pin is baked at high temperature to cure the enamel, bonding it permanently to the metal and ensuring long-lasting color vibrancy.
  4. Plating. A protective metal finish (gold, silver, black nickel, rose gold, or other options) is applied to the raised metal areas and pin back.
  5. Optional Epoxy Dome. A clear, resin coating can be added over the entire pin to create a smooth, glossy surface that protects against scratches.

Best Uses for Custom Soft Enamel Pins: Trading, Fundraising, and Promotions

Sports trading pins are one of the most popular applications. Youth baseball, softball, soccer, and hockey organizations create custom team pins for tournament trading, a tradition that builds camaraderie and excitement at every event.

Fundraising campaigns benefit from the wholesale per-unit cost and high perceived value. Sell branded pins to supporters or include them as donor gifts to drive participation. Promotional giveaways at trade shows, conferences, and product launches gain lasting impact because recipients actually wear the pins long after the event ends.

Custom Soft Enamel Pins with Epoxy Dome: Added Protection and Shine

An epoxy dome is a clear, liquid resin coating applied over the finished soft enamel pin. It fills in the recessed areas, creating a smooth, glossy surface that protects the design from everyday scratches and wear. The dome adds a polished sheen that enhances the pin's visual appeal while preserving its colors and details for years of use. It is one of our most popular upgrades and is recommended for pins that will see heavy daily wear.

FAQ

Frequently Asked Questions

Soft enamel pins have a textured surface where colored enamel sits below the raised metal lines. Hard enamel pins are overfilled and polished to a completely smooth, flat surface. Soft enamel is more affordable and offers a classic, dimensional look. Hard enamel is more expensive but delivers a premium, scratch-resistant, jewelry-grade finish.
Soft enamel requires fewer production steps than hard enamel, with no additional polishing phase. This reduces both manufacturing time and cost. At wholesale pricing, soft enamel delivers the best per-unit value for bulk promotional campaigns, trading pin sets, and high-volume event giveaways.
An epoxy dome is a clear resin layer applied over the pin that creates a smooth, glossy, scratch-resistant surface. It is recommended for pins that will be worn daily or handled frequently. The dome adds durability and a premium shine without changing your design's colors or details.
Standard production for soft enamel pins takes approximately 2 to 3 weeks after artwork approval. Rush production options are available for tighter deadlines. Your project manager will confirm a specific delivery date based on your order quantity and specifications when you request your quote.

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Pricing

Soft Enamel Lapel Pin

Recessed color between raised, polished metal lines, so the design has texture you can feel with a thumb. Our most popular pin and the best value in the range.

From $9.24 eachminimum order 1, plus a one time $100 setup

Starting at

$9.24 / each

Minimum order 1 · $100 one-time setup · as low as $1.24 at 1000+

SKU CCA-PIN-SO-050 · lead time 3–4 weeks from approved proof

Choose your option

Set die, no tooling charge. Ships fastest.

$109.24

$9.24 × 1 + $100 setup = $109.24 each delivered

Volume pricing

Unit price and order total, including the one-time setup, by order quantity
QtyUnder 1010–2425501002505001,000
Each$9.24$4.62$3.08$2.57$2.14$1.78$1.49$1.24
Order totalincl. setup$109.24$146.19$176.99$228.31$313.86$545.52$842.55$1337.60

The form opens right here, with this product and quantity already on it. Nothing goes into production until you approve the digital proof. Lead time 3–4 weeks from approved proof.