Custom Pins
Custom Soft Enamel Pins: High-Impact Texture at Wholesale Prices
Maximize your promotional budget with our most popular pin style. Soft enamel delivers bright, recessed colors against raised metal outlines. Perfect for bulk trading pins, charity merchandise, and high-volume event giveaways. Made in our USA facility with free design help and Pantone color matching.
- Price
- $9.24 to $37.39 each
- Minimum order
- 1
- Made in
- the USA

Soft Enamel Lapel Pin · 1 of 9
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Custom Lapel Pin
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What Makes Soft Enamel the Most Popular Custom Pin Style?
Soft enamel pins strike the ideal balance between visual appeal, tactile quality, and wholesale affordability. The raised metal outlines create a dimensional surface you can feel with your fingertip, giving each pin a handcrafted, collectible quality that flat-printed items simply cannot replicate.
This combination of perceived premium quality and lower production cost has made soft enamel the default choice for the vast majority of custom pin orders worldwide. From Fortune 500 corporate programs to independent artist merchandise lines, soft enamel delivers consistent results across every application.
How Custom Soft Enamel Pins Are Made: Die Striking, Filling, and Finishing
- Die Striking. A custom steel die stamps your design into a solid metal base, creating the raised outlines and recessed wells that define your artwork.
- Enamel Filling. Each recessed area is filled with Pantone-matched enamel color. The enamel sits below the raised metal lines, creating the characteristic textured surface.
- Baking. The pin is baked at high temperature to cure the enamel, bonding it permanently to the metal and ensuring long-lasting color vibrancy.
- Plating. A protective metal finish (gold, silver, black nickel, rose gold, or other options) is applied to the raised metal areas and pin back.
- Optional Epoxy Dome. A clear, resin coating can be added over the entire pin to create a smooth, glossy surface that protects against scratches.
Best Uses for Custom Soft Enamel Pins: Trading, Fundraising, and Promotions
Sports trading pins are one of the most popular applications. Youth baseball, softball, soccer, and hockey organizations create custom team pins for tournament trading, a tradition that builds camaraderie and excitement at every event.
Fundraising campaigns benefit from the wholesale per-unit cost and high perceived value. Sell branded pins to supporters or include them as donor gifts to drive participation. Promotional giveaways at trade shows, conferences, and product launches gain lasting impact because recipients actually wear the pins long after the event ends.
Custom Soft Enamel Pins with Epoxy Dome: Added Protection and Shine
An epoxy dome is a clear, liquid resin coating applied over the finished soft enamel pin. It fills in the recessed areas, creating a smooth, glossy surface that protects the design from everyday scratches and wear. The dome adds a polished sheen that enhances the pin's visual appeal while preserving its colors and details for years of use. It is one of our most popular upgrades and is recommended for pins that will see heavy daily wear.
FAQ
Frequently Asked Questions
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