XPRESS
Xpress soft enamel custom lapel pins for quick-run promotional and team orders

XPRESS

PINS

Speed & Value

ELITE

PINS

Premium Bespoke

ELITE
Elite hard enamel premium die-struck custom pins in luxury presentation packaging
FootballBasketballBaseballSoccerWrestlingHockeySoftballTrackVolleyballSwimmingGolfBowlingFootballBasketballBaseballSoccerWrestlingHockeySoftballTrackVolleyballSwimmingGolfBowling

Custom Soft Enamel Pins: High-Impact Texture at Wholesale Prices

Maximize your promotional budget with our most popular pin style. Soft enamel delivers bright, recessed colors against raised metal outlines. Perfect for bulk trading pins, charity merchandise, and high-volume event giveaways. Made in our USA facility with free design help and Pantone color matching.

Signature Collection

CHOOSE YOUR MODEL

Xpress soft enamel custom lapel pins in gold finish with bright color fill for team events

XPRESS PINS

XPRESS

High-quality soft enamel lapel pins with fast production. Perfect for events, teams, schools, and promotional campaigns needing impactful pins quickly.

  • Ships in 3–4 weeks from approved proof
  • Soft enamel with recessed color fill
  • Gold, silver, and black nickel finishes
  • Butterfly clutch or rubber back options
  • Up to 8 Pantone colors per design
  • Quantity discounts starting at 100 pieces
Get Xpress Quote
Elite premium hard enamel custom pins in luxury gift packaging for collector and prestige orders

ELITE PINS

ELITE PREMIUM

Hard enamel and die-struck premium pins built for collectors, luxury brands, and prestige recognition programs where every pin is a miniature work of art.

  • Ships in 4–6 weeks from approved proof
  • Hard enamel with polished flush surface
  • Die-struck antique and two-tone options
  • Cloisonne and photodome finishes available
  • Custom deluxe clutch and locking post backs
  • Individual poly bag, card, or box packaging
  • Limited edition numbering and certificates
Start Elite Design

Two Tiers

CHOOSE YOUR LEVEL

Xpress soft enamel custom lapel pins in gold finish with bright color fill for team events

XPRESS PINS

High-quality soft enamel lapel pins with fast production. Perfect for events, teams, schools, and promotional campaigns needing impactful pins quickly.

  • Ships in 3–4 weeks from approved proof
  • Soft enamel with recessed color fill
  • Gold, silver, and black nickel finishes
  • Butterfly clutch or rubber back options
  • Up to 8 Pantone colors per design
  • Quantity discounts starting at 100 pieces
Get Xpress Quote
Elite premium hard enamel custom pins in luxury gift packaging for collector and prestige orders

ELITE PINS

Premium

Hard enamel and die-struck premium pins built for collectors, luxury brands, and prestige recognition programs where every pin is a miniature work of art.

  • Ships in 4–6 weeks from approved proof
  • Hard enamel with polished flush surface
  • Die-struck antique and two-tone options
  • Cloisonne and photodome finishes available
  • Custom deluxe clutch and locking post backs
  • Individual poly bag, card, or box packaging
  • Limited edition numbering and certificates
Start Elite Design

Gallery

PINS COLLECTION

What Makes Soft Enamel the Most Popular Custom Pin Style?

Soft enamel pins strike the ideal balance between visual appeal, tactile quality, and wholesale affordability. The raised metal outlines create a dimensional surface you can feel with your fingertip, giving each pin a handcrafted, collectible quality that flat-printed items simply cannot replicate.

This combination of perceived premium quality and lower production cost has made soft enamel the default choice for the vast majority of custom pin orders worldwide. From Fortune 500 corporate programs to independent artist merchandise lines, soft enamel delivers consistent results across every application.

How Custom Soft Enamel Pins Are Made: Die Striking, Filling, and Finishing

  1. Die Striking. A custom steel die stamps your design into a solid metal base, creating the raised outlines and recessed wells that define your artwork.
  2. Enamel Filling. Each recessed area is filled with Pantone-matched enamel color. The enamel sits below the raised metal lines, creating the characteristic textured surface.
  3. Baking. The pin is baked at high temperature to cure the enamel, bonding it permanently to the metal and ensuring long-lasting color vibrancy.
  4. Plating. A protective metal finish (gold, silver, black nickel, rose gold, or other options) is applied to the raised metal areas and pin back.
  5. Optional Epoxy Dome. A clear, resin coating can be added over the entire pin to create a smooth, glossy surface that protects against scratches.

Best Uses for Custom Soft Enamel Pins: Trading, Fundraising, and Promotions

Sports trading pins are one of the most popular applications. Youth baseball, softball, soccer, and hockey organizations create custom team pins for tournament trading, a tradition that builds camaraderie and excitement at every event.

Fundraising campaigns benefit from the wholesale per-unit cost and high perceived value. Sell branded pins to supporters or include them as donor gifts to drive participation. Promotional giveaways at trade shows, conferences, and product launches gain lasting impact because recipients actually wear the pins long after the event ends.

Custom Soft Enamel Pins with Epoxy Dome: Added Protection and Shine

An epoxy dome is a clear, liquid resin coating applied over the finished soft enamel pin. It fills in the recessed areas, creating a smooth, glossy surface that protects the design from everyday scratches and wear. The dome adds a polished sheen that enhances the pin's visual appeal while preserving its colors and details for years of use. It is one of our most popular upgrades and is recommended for pins that will see heavy daily wear.

Simple Process

Design Your Custom Pins in 3 Steps

01

Share Your Artwork

Send us your logo, mascot, or design concept. Our pin specialists will review your artwork and recommend the best pin type and finish for your goal.

Sharing custom pin artwork and logo with the pin design specialist team
02

Review Your Free Digital Proof

We produce a full-color digital mockup showing exact colors, metal finish, and back attachment. Every detail is locked in before production starts.

Free digital proof of custom pin design showing color fill, finish, and packaging layout
03

Approve and Receive

Your custom pins are manufactured in-house in South Carolina and shipped nationwide in your choice of packaging. Rush production available for events.

Custom lapel pins manufactured and packaged for bulk event and recognition distribution

FAQ

Frequently Asked Questions

Soft enamel pins have a textured surface where colored enamel sits below the raised metal lines. Hard enamel pins are overfilled and polished to a completely smooth, flat surface. Soft enamel is more affordable and offers a classic, dimensional look. Hard enamel is more expensive but delivers a premium, scratch-resistant, jewelry-grade finish.
Soft enamel requires fewer production steps than hard enamel, with no additional polishing phase. This reduces both manufacturing time and cost. At wholesale pricing, soft enamel delivers the best per-unit value for bulk promotional campaigns, trading pin sets, and high-volume event giveaways.
An epoxy dome is a clear resin layer applied over the pin that creates a smooth, glossy, scratch-resistant surface. It is recommended for pins that will be worn daily or handled frequently. The dome adds durability and a premium shine without changing your design's colors or details.
Standard production for soft enamel pins takes approximately 2 to 3 weeks after artwork approval. Rush production options are available for tighter deadlines. Your project manager will confirm a specific delivery date based on your order quantity and specifications when you request your quote.

Ready to Create Your Custom Pins?

Free digital proof, USA manufacturing, and expert support every step of the way.

Get Free Quote